What is Email Marketing? An Overview
Email marketing is one of the most widely used tools by internet marketers. This article is aimed at discussing the basics of email marketing.
Most of the people know what email marketing is. The common knowledge is “email marketing is marketing the products through emails”. This is what most of the people in general know about email marketing system & to a certain extent it’s correct.
Email Marketing – Smart Business
Today email marketing is one of the primary ways that businesses stay in touch with customers and partners. However, managing your own email marketing can be cumbersome and time consuming. Trying to stay on top of the constant changes in an email marketing address list can be a full time job. Then there are the challenges involved in composing and sending out effective emails. How do you ensure that people will read it? How do you get them to respond? How do you know how many recipients have responded? Fortunately you don’t have to do all of this alone. A cloud-based firm that specializes in business to business communications can make your job a lot easier – and your campaigns a lot more effective.
List Building is a long term & continuous activity. You must have seen pop ups or square boxes on websites which ask for your name & email address for sending free updates or for subscribing the free newsletter. Once you put your name & email id in the box you become a subscriber for that website. When you put your name & email address in the form you are “Opting In” to receive emails from that particular site & the list is called as an “Opt in List”. Your email id & name is saved in the database of the program which can send automatic emails to the whole group of subscribers (i.e. list) at pre decided intervals. For example the program can send welcome mails to everyone who subscribes to the list. This program would then send another email after say 3 days from the date the subscriber joined & so on. This program is called an “Auto responder”.
You may please refer my articles on Auto responders for more details.
If you have any website you can build your own list by creating Opt In boxes on your websites. Most of the Auto responder programs available on the internet provide easy to use tools for creating the Opt In boxes & forms which you can easily insert in your own websites.
How Can You Make Your Social Network Followers to Subscribe Your List?
It is not at all difficult. You just have to provide them with the reason for joining you. For instance, offer them something for which they would not mind giving their email address is a good idea.
You could offer a how-to guide, special offer or an answer addressing a particular issue or problem that is bothering your audience, exclusive information or special type of voucher or discount, especially for all your email subscribers.
You must select something that is not only of real value to your email subscribers, but is also of interest to your target audience.
Such actions are not enough to keep your email list active and interested. To avoid losing these valuable connections, you are required to think how you can constantly deliver information that help them remain engaged and persuade them to open the email sent by you.
Email marketing tool is neither dead nor obsolete. Email marketing provides you more control and access over the message. In fact, by giving their email address, subscribers actually permit you to contact them. This action reveals their interest in whatever you have to offer.
Through email marketing, you are provided with the opportunity to form a strong relationship with your subscribers. This relationship is the one that empowers you as people like doing business with people. Looking after your list properly means your subscribers will like you more and trust as well. Ultimately, you are provided with a much better opportunity of increasing sales than your competitors.
Now you have understood the power of email marketing, you can create and run campaigns yourself and continue to establish a stronger bond with your online customers.
Becoming successful in creating a winning email marketing campaign and establishing a relationship with your customers, is surely a big achievement of yours. This is because, you actually become successful in winning their trust and acquiring their email address is definitely a huge and a rewarding responsibility.
If you do it properly, you will see your business profits bar rise. If you do it badly, you will see your business sales to decrease and it may also damage your brand reputation.
Email Mktg. & Safe lists:
Safe lists are the groups of people who have agreed to receive the emails or promotional offers from other people in the list in return for sending their own email marketing mails to other people.
Safe lists are built at websites which offer membership (either free or paid) to people. The memberships of the sites allow the members to send emails to all the members & in return they have to receive emails from other members.
Now you must be wondering why these people would be sending emails to each other & what is the benefit of that? Most of these sites have members who are internet marketers who wish to promote their own or affiliate products to others. Opinion differs on the effectiveness of the safe lists but in our opinion safe lists are effective provided you have very large safe lists. With safe lists you can start promoting products immediately even if you don’t have your own website.
You can promote affiliate links to safe list members & earn handsome commissions. With safe lists you need not wait to build your own list. Hence, if you don’t have any website & own list it is better to go for safe lists to start promoting the products.
In summary we have seen that email marketing requires targeted list building. If you have own website you can start building your own email marketing lists with the help of Auto responders. If you don’t have your own website you can start email marketing through Safe lists or Buying email addresses from trusted websites.
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